nora (yixiao) he(v.01 · 2026)

I'm nora, an agentic GTM operator. I lead growth at AI-first companies, and I build the agents, skills, and workflows that execute the work between humans.

I love building, learning, and shipping in public :)

since 2022portfolio · ed. 2026
02 — About me

The thesis: traditional growth marketing meets agentic AI. The funnel becomes an ecosystem that grows itself. Every atom of marketing, whether a piece of content, a signal, or a single touch, gets memory and context, and the whole system begins to compound. My work is the cultivator's craft: pairing rigorous funnel discipline with the wild grace of AI-driven growth.

  1. 01growth marketing

    Built and scaled marketing from zero, three times: Bluesky Data → Microsoft acquisition, Arcee AI → 62.5% of company revenue, Pronetx → Caylent acquisition. Full-funnel across positioning, SEO, paid, lifecycle, attribution, and brand.

    See the work history
  2. 02agentic ai

    Harness engineering, in two layers. The components: AI marketing skills like 30x SEO and 30x Outreach. The agents: 30x marketing agents that compose those skills into end-to-end motions. The scaffolding underneath lets them share memory and pass work. Intel surfaced in lifecycle in the morning compounds into a paid creative test by night.

    See it shipped
  3. 03full-stack builder

    Each build is a marketing thesis with a runtime. Small, sweet, powered by both worlds. LinkCard.ai (the next human touchpoint, digitalized). noraOS (a new ad medium disguised as a desktop). OliG (the AI brand system every founder wishes they had). Engineer, designer, marketer in one head.

    See the projects
03 — Experience

Growth marketing has been the through-line from day one. Three roles, one arc: first marketing hire at an ML company acquired by Microsoft, then head of growth at an SLM company, now enterprise GTM at an AWS-AI company acquired by Caylent.

  1. Jul 2025 — Present
    sr. manager, growth marketing@ pronetx inc
    AWS · AI-Powered CX · Acquired by Caylent

    Lead product marketing for Fortune 100 clients and federal agencies, plus AWS partner marketing. Built agentic automation for the internal design and technical writing teams. Ran sales enablement that lifted team efficiency 50%+.

  2. Jun 2024 — Jul 2025
    head of growth@ arcee ai inc
    Small Language Models

    Built enterprise-grade omnichannel marketing ecosystem. 215% lead growth, 42.8% revenue growth Q3 2024, 62.5% of total company revenue Q4 2024. 200%+ growth in first-call bookings via funnel + A/B engineering.

  3. Mar 2022 — Jun 2024
    first marketing hire@ bluesky data inc
    ML · Acquired by Microsoft

    First marketing hire. Led GTM contributing 23.4% of total revenue. SEO 0→36.4% visibility. Built ABM motion that landed JP Morgan, Caterpillar, and other Fortune 500 leads on a $600 ad spend. Ran 14 events including Snowflake Summit.

05 — Projects

Ideas, all the way to reality. Each project here started as a marketing thesis, a blank domain, or a founder's hunch.

06 — Capabilities

Where I'm strongest. Six directions, scannable in a glance.

  • gtm strategy & launch

    End-to-end ownership: positioning, packaging, launch orchestration. Blank domain → eight-figure ARR.

  • messaging & brand

    Frameworks, narratives, homepages, decks, video, motion. The line both engineers and the C-suite can quote, dressed for it.

  • agentic workflows

    Multi-agent systems with real decomposition: skills, tools, evals, memory, orchestration. Includes competitive intel agents that brief before the press release lands.

  • performance & paid

    Paid search, social, influencer. Engineered around funnel data, not vibes. Every lever instrumented, every dollar accountable.

  • seo & geo

    0 → 36.4% search visibility. Cited across ChatGPT, Perplexity, Google AI Overviews.

  • sales enablement & abm

    Battle cards, pitch decks, lifecycle automation, event programs (HubSpot, Marketo, Apollo, RB2B). Wired to revenue, not vanity.

07 — Stack

The toolkit. AI-native, full-stack. Listed plainly because the stack matters less than the wiring between it.

AI Stack
Cursor · Claude Code · Codex · Opencode · Grok · Together AI · NotebookLM · OpenClaw · Antigravity · MCP · OpenRouter · Hugging Face · Perplexity · Dify
AI Media
HeyGen · Midjourney · ElevenLabs · Lovart · Higgsfield · Runway
Dev & Infra
Vercel · Supabase · Firebase · Railway · Docker · GitHub · Cloudflare · REST APIs · Webhooks · RapidAPI
Growth
Google Search Console · Ahrefs · SEMrush · Screaming Frog · Google Ads · LinkedIn Ads · Clay
Analytics
SQL · Amplitude · PostHog · Microsoft Clarity · CommonRoom · Google Analytics
RevOps
HubSpot · Marketo · Salesforce · Apollo · Zapier · N8N · RevenueHero · AmpleMarket · Leadfeeder · RB2B
Design
Figma · Webflow · Adobe CS · Sketch · Final Cut Pro · Remotion · Gamma · Slidev · Canva
08 — By the numbers

A few outcomes from the last three years. None of them happened in isolation. Narrative, funnel, and product worked together.

  1. 013×

    0 → 1 marketing builds, 2 acquisitions

  2. 0262.5%

    Revenue from marketing

  3. 03215%

    Lead growth via paid + SEO

09 — In the wild

Outside the work, I'm an active operator in the AI community. Shipping content, hosting demos, winning hackathons, and trading notes with founders building the agentic stack. Below: a few moments on record.

Recognition
  1. 011st PlaceInaugural AI Marketing Hackathon · 2026
  2. 02Built3,000+ community grown in 14 days · Xiaohongshu, 2026
  3. 03FeaturedIntech · Influential Women in AI · 2025
AI hackathon · NYC
Fig. 01/ AI hackathon · NYC
Harness engineering talk · NY
Fig. 02/ Harness engineering talk · NY
Speaker panel · 2026
Fig. 03/ Speaker panel · 2026
AI Evening · BrainStation
Fig. 04/ AI Evening · BrainStation
Panel speaker
Fig. 05/ Panel speaker
On stage
Fig. 06/ On stage
10 — Said about the work
  1. Q1

    Nora rebuilt our positioning and our pipeline at the same time. Within months our brand felt twice the size — and the funnel actually paid rent.

    Founder, AI SaaS startup
  2. Q2

    She thinks like a strategist, ships like an engineer. The agentic workflows she built saved us a full marketing hire and 40% of inactivity time.

    Head of Product, ML company
  3. Q3

    Rare to find someone who can both tell the story and run the funnel — Nora is the operator who owns both.

    GTM Lead, Series A SaaS