The thesis: traditional growth marketing meets agentic AI. The funnel becomes an ecosystem that grows itself. Every atom of marketing, whether a piece of content, a signal, or a single touch, gets memory and context, and the whole system begins to compound. My work is the cultivator's craft: pairing rigorous funnel discipline with the wild grace of AI-driven growth.

1. 01growth marketing

   Built and scaled marketing from zero, three times: Bluesky Data → Microsoft acquisition, Arcee AI → 62.5% of company revenue, Pronetx → Caylent acquisition. Full-funnel across positioning, SEO, paid, lifecycle, attribution, and brand.

   See the work history→
2. 02agentic ai

   Harness engineering, in two layers. The components: AI marketing skills like 30x SEO and 30x Outreach. The agents: 30x marketing agents that compose those skills into end-to-end motions. The scaffolding underneath lets them share memory and pass work. Intel surfaced in lifecycle in the morning compounds into a paid creative test by night.

   memory is the moatSee it shipped→
3. 03full-stack builder

   Each build is a marketing thesis with a runtime. Small, sweet, powered by both worlds. LinkCard.ai (the next human touchpoint, digitalized). noraOS (a new ad medium disguised as a desktop). OliG (the AI brand system every founder wishes they had). Engineer, designer, marketer in one head.

   See the projects→

Growth marketing has been the through-line from day one. Three roles, one arc: first marketing hire at an ML company acquired by Microsoft, then head of growth at an SLM company, now enterprise GTM at an AWS-AI company acquired by Caylent.

1. Jul 2025 — Present
   sr. manager, growth marketing@ pronetx inc

   AWS · AI-Powered CX · Acquired by Caylent

   Lead product marketing for Fortune 100 clients and federal agencies, plus AWS partner marketing. Built agentic automation for the internal design and technical writing teams. Ran sales enablement that lifted team efficiency 50%+.

2. Jun 2024 — Jul 2025
   head of growth@ arcee ai inc

   Small Language Models

   Built enterprise-grade omnichannel marketing ecosystem. 215% lead growth, 42.8% revenue growth Q3 2024, 62.5% of total company revenue Q4 2024. 200%+ growth in first-call bookings via funnel + A/B engineering.

3. Mar 2022 — Jun 2024
   first marketing hire@ bluesky data inc

   ML · Acquired by Microsoft

   First marketing hire. Led GTM contributing 23.4% of total revenue. SEO 0→36.4% visibility. Built ABM motion that landed JP Morgan, Caterpillar, and other Fortune 500 leads on a $600 ad spend. Ran 14 events including Snowflake Summit.

The 30x thesis, in receipts. Each project below is an AI marketing component. 30x Swall is where they all connect.

30x swall

Your next 10 hires won't be human.

Open-source managed agents platform. Turn marketing agents into real teammates — assign tasks, track progress, compound skills. Self-hostable.

this is where they all connectOpen swall.30x.company↗

* * *

30x seo

Complete SEO workflow for Claude Code.

23 production-ready SEO skills across 8 categories: audits, technical, content, keywords, AI visibility. All orchestrated by one /seo command.

Open seo.30x.company↗

* * *

30x marketing panel

11 world-class marketing experts, one skill.

Distilled from 4,000+ YouTube videos. Ask any marketing question, get answers from the right expert(s), in their voice, using their actual frameworks.

Open github.com/30x-growth-marketing-panel↗

* * *

30x image

On-brand image generation, no API keys.

Codex skill generating marketing imagery via gpt-image-2. Pairs brand DESIGN.md with 8 prompt templates and an anti-slop banned list.

Open github.com/30x-image↗

* * *

30x events

AI events, curated by city.

Personalized AI event calendars across NYC, Bay Area, and Seattle. Tuned to founder, builder, or operator profile, scannable without opening a single card.

Open events.30x.company↗

* * *

30x slides

Turn any PPTX into interactive slides.

Drop a .pptx and it becomes a web-native, voice-guided deck. Built for sales decks, internal updates, and async storytelling.

Open 30x-slides.app↗

* * *

30x outreach

AI outreach skills for Claude Code.

Multi-channel outreach skills (LinkedIn, email, cold DMs) orchestrated through one /outreach command. Personalized at scale.

Open github.com/30x-outreach↗

Ideas, all the way to reality. Each project here started as a marketing thesis, a blank domain, or a founder's hunch.

rimbo.ai

30%Website conversion · cited by GeekPark

Brand, website, SEO, growth engine. Blank domain → paid users in one week. Picked up and quoted by GeekPark, China's largest tech publication, within the launch month.

my favorite this yearOpen rimbo.ai↗

* * *

biuty.ai

NVIDIAInception Program

Full product + pitch deck. Result: NVIDIA Inception acceptance.

Open biuty.ai↗

* * *

jet partners

#1Search ranking

Website rebrand, paid ads, and SEO acquisition. Ranked #1 for target keywords. Fully automated content pipeline.

Open jetpartners.aero↗

* * *

olig agency

1 monthIdea to product

AI brand system with persistent memory. Zero to production in 30 days.

Open olig.agency↗

* * *

linkcard.ai

300+Beta users in 2 days

Digital business cards synced from LinkedIn. Apple Wallet, QR sharing. 300+ beta users in the first two days.

Open linkcard.ai↗

* * *

doodle diary

100K+Organic impressions

AI-powered camera that turns your photos and moments into cartoon-style diary entries. Drove 100K+ organic impressions across LinkedIn and Redbook.

Open camera.nora-he.com↗

* * *

noraos

Top of funnelAn OS where the apps are the ads

macOS-inspired browser desktop where each app doubles as a brand surface. The iPod plays your ad as a track, the Photo Booth becomes a campaign asset, the Applet Store hosts product demos. Built solo with Cursor and Framer Motion.

Open os.nora-he.com↗

Where I'm strongest. Six directions, scannable in a glance.

• 01

  gtm strategy & launch

  End-to-end ownership: positioning, packaging, launch orchestration. Blank domain → eight-figure ARR.

• 02

  messaging & brand

  Frameworks, narratives, homepages, decks, video, motion. The line both engineers and the C-suite can quote, dressed for it.

• 03

  agentic workflows

  Multi-agent systems with real decomposition: skills, tools, evals, memory, orchestration. Includes competitive intel agents that brief before the press release lands.

• 04

  performance & paid

  Paid search, social, influencer. Engineered around funnel data, not vibes. Every lever instrumented, every dollar accountable.

• 05

  seo & geo

  0 → 36.4% search visibility. Cited across ChatGPT, Perplexity, Google AI Overviews.

• 06

  sales enablement & abm

  Battle cards, pitch decks, lifecycle automation, event programs (HubSpot, Marketo, Apollo, RB2B). Wired to revenue, not vanity.

The toolkit. AI-native, full-stack. Listed plainly because the stack matters less than the wiring between it.

AI Stack

Cursor · Claude Code · Codex · Opencode · Grok · Together AI · NotebookLM · OpenClaw · Antigravity · MCP · OpenRouter · Hugging Face · Perplexity · Dify

AI Media

HeyGen · Midjourney · ElevenLabs · Lovart · Higgsfield · Runway

Dev & Infra

Vercel · Supabase · Firebase · Railway · Docker · GitHub · Cloudflare · REST APIs · Webhooks · RapidAPI

Growth

Google Search Console · Ahrefs · SEMrush · Screaming Frog · Google Ads · LinkedIn Ads · Clay

Analytics

SQL · Amplitude · PostHog · Microsoft Clarity · CommonRoom · Google Analytics

RevOps

HubSpot · Marketo · Salesforce · Apollo · Zapier · N8N · RevenueHero · AmpleMarket · Leadfeeder · RB2B

Design

Figma · Webflow · Adobe CS · Sketch · Final Cut Pro · Remotion · Gamma · Slidev · Canva

A few outcomes from the last three years. None of them happened in isolation. Narrative, funnel, and product worked together.

1. 013×

   0 → 1 marketing builds, 2 acquisitions

2. 0262.5%

   Revenue from marketing

3. 03215%

   Lead growth via paid + SEO

Outside the work, I'm an active operator in the AI community. Shipping content, hosting demos, winning hackathons, and trading notes with founders building the agentic stack. Below: a few moments on record.

1. Q1

   “Nora rebuilt our positioning and our pipeline at the same time. Within months our brand felt twice the size — and the funnel actually paid rent.”

   Founder, AI SaaS startup
2. Q2

   “She thinks like a strategist, ships like an engineer. The agentic workflows she built saved us a full marketing hire and 40% of inactivity time.”

   Head of Product, ML company
3. Q3

   “Rare to find someone who can both tell the story and run the funnel — Nora is the operator who owns both.”

   GTM Lead, Series A SaaS